ProcureCon Marketing

ISBA has formed a partnership for ProcureCon marketing and there is a 15% discount for members.

THE Marketing Procurement Event is back! Join us at ProcureCon Marketing on 3-4 June at the Queen Elizabeth II Conference Centre in London and connect with marketing procurement leaders from the world's top advertisers.

Marketing procurement is now a strategic partner for marketing and media teams. As focus shifts away from just cost reduction how can sustainability and supplier diversity among other strategic sourcing goals be achieved?

At ProcureCon Marketing attendees exchange practical insights with leading brands on how to enhance marketing procurement roadmaps including:

Join the network and take away practical insights on:

• Adapting your marketing procurement strategies to navigate today’s ongoing cost pressures.
• Crafting dynamic and sustainable supplier partnerships to better meet your ever-changing marketing procurement needs.
• Setting key performance indicators that focus on delivering exceptional value instead of cost savings.
• Leveraging the latest data analytics and automation innovations across your procurement spend to drive greater ROI.
• Optimising your agency mix portfolio to achieve the perfect blend of global and local marketing procurement approaches.

ISBA participation:

ISBA's Director of Agency Services, Nick Louisson will be taking part in the opening fireside chat on Day 1 with Pete Markey, CMO of Boots UK and ISBA President.

Bobi Carley, ISBA's Director of Industry Relations be discussing the retail media landscape with Sam Tomlinson, Chief Client Officer, MediaSense.

Vanessa Vidad, ISBA's Inclusion Co-Lead will also sit on a fireside chat looking at how you can build a diverse supplier roster without formal Diversity and Inclusion policies.

Stephanie Marks, Planning Director at Origin, ISBA's Cross-Media Measurement Programme will provide an update on the project as it moves towards expanded availability later this year. 
 

Please contact Elvira Bagge for the discount code.