20th
May
2021
9:00am
until 10:15am
Online
Free to all

PwC breakfast briefing: Marketing transformation and effectiveness in a post-cookie world

If you’d like to get a glimpse of that post cookie world, then join PwC on 20 May for a breakfast briefing on 'marketing transformation and effectiveness in a post-cookie world'.  

Building on the popular ISBA / PwC study and webinar on ‘the future of digital marketing in a post-cookie world’, and the similarly well-attended follow-ups on customer data and marketing technology, the May event will explore how customer data, martech and marketing operations can be successfully integrated to deliver a step change in your marketing capabilities and effectiveness. 

Views will be explored on what a data-led, technology-enabled marketing organisation looks like and how that drives marketing effectiveness. This will consider both short-terms sales uplifts and the long-term brand benefits of marketing activities, in the context of the competitor and commercial landscape. 

Order of play:

  • Introduction and presentation by PwC and guests
  • Open Q&A

Register for event

Please feel free to inform your colleagues who may also be interested so they too can register using the link above.

This event will be held via Global Meet.

 

Book now

Cost

FREE

Type

Online webinar

Register or email elvirab@isba.org.uk to book.