Welcome to the launch event of the Responsible Media Guide with our partners The Aperto Partnership. Hear from leading advertisers and experts who will share how they are embracing responsible media practices, tackling challenges and driving change.
What will be covered:
Introduction and purpose of the guide
• Bobi Carley, Director of Industry Relations, ISBA
PepsiCo: The need for responsible media guidance
• Anne-Noreen Keddy, Consultant Partner, Aperto Partnership
Importance of responsible media at this time, what are brands asking for
• Hannah Mirza, CEO/Founder, Responsible Marketing Advisory
Practical application of the guide by Aviva
• Stuart McDonald, Marketing Strategy Planning & Performance, Aviva and Chair of ISBA's Media Leaders
Overview of the guide
• Anne-Noreen Keddy, Consultant Partner, Aperto Partnership
Tesco’s responsible media strategy
• Tom Chard, Media Planning Lead, Tesco and Chair of ISBA's Inclusion Network
Giffgaff’s campaign success
• Lisa Boyles, Head of Go To Market and Media, GiffGaff and Chair of ISBA's Sustainability Network
Heineken’s brand safety strategy
• Dan Glynn, Media Buying Lead, Heineken UK
Who is it aimed at?
It is a game changer for anyone involved in media planning and buying and those interested in the importance of ethical, sustainable and effective practices.
What will you gain by attending?
- How to start on their responsible media journey
- Key actions to take
- The journeys of fellow advertisers
- How to measure success
Book now
Cost
FREE
Type
Online event