The launch event of the Responsible Media Guide with our partners The Aperto Partnership. Hear from leading advertisers and experts who will share how they are embracing responsible media practices, tackling challenges and driving change.
Introduction and purpose of the guide
• Bobi Carley, Director of Industry Relations, ISBA
Importance of responsible media at this time, what are brands asking for
• Hannah Mirza, CEO/Founder, Responsible Marketing Advisory
Overview of the guide
• Anne-Noreen Keddy, Consultant Partner, Aperto Partnership
Heineken’s brand safety strategy
• Dan Glynn, Media Buying Lead, Heineken UK
Practical application of the guide by Aviva
• Rachel Hinchliffe, Marketing Transformation Lead, Aviva
Tesco’s responsible media strategy
• Tom Chard, Media Planning Lead, Tesco and Chair of ISBA's Inclusion Network
giffGaff’s campaign success
• Georgina Bramall, Marketing Strategy & Planning Director, GiffGaff and Chair of ISBA's Sustainability Network