This webinar will be run by Creative Equals free and exclusively for ISBA members on a first-come, first-served basis.
As an industry, we are only as good as our poorest piece of creative work. We know from many stories around the industry, our creative agency teams are being asked to remove diverse characters from scripts, particularly based around race or sexuality. Making assumptions around a market and / or target audience can perpetuate outdated - and potentially dangerous - stereotypes. Advertising shapes culture, society and the way groups of people are perceived, so what’s our point of view as an industry? How can we collaborate closer with our agency partners to ensure our advertising is authentically representative across all regions. How can we ensure our marketing teams see diverse markets as a growth opportunity? How can we carve out a new way of working together as an industry, setting a benchmark and charter for best practise inclusion.
Programme
- Welcome from ISBA and Creative Equals
- How the sector has been approaching diverse casting
- Industry anonymous experiences on this
- Panel discussion on way forward
- Q&A
What will you gain/learn/takeaway?
- Ways to embed inclusion and diversity at the heart of creative process
- Understand how to challenge outdated assumptions
- Ways to communicate more clearly with your agency partners around diversity challenges
- How to co-create a way forward as an industry
Speakers
Ali Hanan, CEO, Creative Equals
Ali Hanan has worked as a Creative Director for some of the world's top global brands. In 2016, she set up award-winning global non-profit Creative Equals to challenge the industry to create diverse teams to shape inclusive marketing for all the diverse audiences we serve.
Gráinne Wafer - Global Brand Director, Guinness
Gráinne is responsible for leading one of the world’s most iconic beer brands globally, accountable for strategy, commercial and consumer performance and innovation for the Guinness brand, in both developed and emerging markets. Gráinne also is joint lead of Diageo’s Progressive Gender Portrayal programme and is the Diageo representative for the UNstereotype Alliance, a UN and industry platform seeking to eradicate harmful gender-based stereotypes in advertising.
Nathalie Lam - Head of Global Sponsorship, Philips
Nathalie is responsible for the global activation and portfolio of the Philips Brand Sponsorship Campaigns. Alongside this she is the Global Inclusion and Diversity Ambassador for Philips. Prior to this she managed marketing and brand communication programs for companies such as Red Bull, Heineken, KLM and SNS bank.
Stephanie Matthews, Partnerships Director, Creative Equals
Stephanie is a solid marketer shaped by both her advertising research and campaign management skillset. She’s planned and implemented insight-led campaigns across ATL and BTL channels, in the UK and Australia for top tier media, travel, insurance and financial service brands. She is now focused on working across the creative industry sector and has become an inclusion consultant for Creative Equals.
To register for this webinar, please contact Elvira Bagge