This roundtable will debate how industry leaders can engage and retain marketing talent.
The roundtable will discuss key challenges affecting the whole of our industry including:
- The talent shortage and implications
- New flexible working models
- Perception of marketing industry
- DE&I / Sustainability reality
- New skills and capabilities gaps
ISBA’s partner The Observatory International will chair this roundtable discussion made up of senior marketers and media leaders.
Format:
- Introduction and set-up of discussion
- Overview of key trends (barriers and challenges as above
- Input from 2 x client representatives of their experience
- Open discussion about initiatives / experience – what’s worked, what hasn’t
Discussion - What are the barriers and challenges?
- Resourcing issues in client and agency teams – great resignation / redistribution
- Tensions in client agency relationships
- Health issues
- Salary inflation
- New flexible working models
- Perception of marketing industry
- DE&I / Sustainability reality
- Capabilities gaps and new skills
- Millennials and the workplace
This roundtable is by invitation only. if you are interested, please email Elvira Bagge.