The TV industry is fundamentally changing both in the way TV is consumed and delivered. ‘Total TV’ is now a buzz word. The opportunities for brands to engage more deeply with consumers are promising but the landscape is becoming increasingly fragmented with the emergence of new players and opportunities for media consumption.
The TV group will work with the industry to ensure the tools and education is there to ensure members can navigate this new world whilst at the same time, relentlessly challenge the marketplace so that advertisers interests are protected and the effectiveness of their campaigns can be truly measured.
This group is focused on the development of TV and Video across all screens delivering and contributing to work streams across Audience Measurement, Regulation (e.g. Contract Rights Renewal), Addressable TV, Connected TV, TV analytics and Ad Quality (Brand Safety, Viewability and Ad Fraud).
Chair
Sam Taylor, Brand & Commercial Marketing Leader - Direct Line Group
These meetings are for group members only. If you would like to find out more then please email claudiak@isba.org.uk