To help advertisers plan for 2024 we’ve worked with the WFA to source a deep dive into UK Media Inflation forecasts. Eight agency groups and consulting companies have contributed to the forecasts which you can view here.
Join us to hear about the pressures facing the UK advertising market as we head into 2024. We will explore the outlook for advertising revenue, supply and pricing, and take a look at how key areas such as connected video, campaign measurement and ESG will develop across 2024.
• Macro Headwinds affecting UK marketplace
• Advertising demand, supply and pricing for 2024
• Key development across UK media focus areas across the next year.
Who is it aimed at?
This session is aimed at anyone interested in media pricing.
What will members gain by attending?
An understanding of the market dynamics in the advertising industry in 2024, and the areas to focus on for successful marketing outcomes.
Bhavin Balvantrai, Chief Market Analyst, Omnicom Media Group UK
Bhavin Balvantrai leads the media intelligence function at OMG UK. Additionally he acts as a media advisor to several leading investment banks, sits on the IAB ad spend council, and is a member of the BARB board.
This session is for advertisers only.