As a valued member of ISBA we understand how important it is for you and your colleagues to keep abreast of the latest media issues and insights.
This forum aims to showcase and delve into a number of the key ISBA initiatives driven by our Steering Groups that are shaping our industry. We will cover some of the main issues that have been prominent in 2020 and will continue to be so in 2021.
1. Broadcast Flexibility. We will share the much needed changes that in TV booking that our members have pushed for over the last 6 months and our brief to Enders to explore future TV trading models
2. Origin. As we move in the next phase of ISBA’s cross media measurement solution, Richard Halton, the project lead, will share progress to date, including alignment on reporting metrics, and share next steps in developing a pilot approach that will see an end to end prototype developed
3. Cross Industry Programmatic Taskforce. Formed in the summer to address PWCs recommendations in the ISBA Programmatic supply Chain Transparency Study. It sets out to transform the Programmatic Supply chain in order to allow campaigns to be audited end to end, this session will bring you up to date with progress.
4. Diversity and Inclusion. Earlier this year our Diversity and Inclusion Working Group commissioned a research study to track diversity and inclusion in advertising, we will share he topline findings and consequent actions
5. Disinformation – sharing resources available to help members manage brand and community safety when dealing with websites, aps and other content sources
6. The Cookieless Future – highlighting resources to help you plan for the cookieless future.
These forums are free to attend for ISBA members. To book your place on this forum, please contact Elvira Bagge.