This webinar will be run by ControlvExposed free and exclusively for ISBA members on a first-come, first-served basis.
TV is changing and fast. Consumption has increased during these COVID months with significant growth being seen from the streaming players but ad revenue for traditional broadcasters was falling even before lockdown.
Marc Pritchard recently critiqued the Upfronts and the antiquated way that TV is committed and traded, calling for more direct deals and improved effectiveness. We are also seeing increased trends in TV move to be more addressable as Smart TV’s account for over half of the TV sets in our living rooms. The US giant Comcast’s Sky AdSmart platform is gathering momentum as well as other Connected TV stateside players like Roku making a bigger play in Europe.
This session will cover the fast changing landscape of TV, BVOD, CTV, Online Video what you need to know and how buying and measuring the effectiveness of what some call “total video” is changing.
This webinar is aimed at people who are interested to understand more about the fast changing TV landscape, the future of TV and how TV is changing in terms of buying and measurement including Connected TV
Members will gain understanding of the fast changing landscape of TV, BVOD, CTV, Online Video and how buying and measuring the effectiveness of what some call “total video” is changing."