ISBA’s big, hairy audacious goal for 2020 is to define a UK solution as part of a global approach for cross media measurement to enable the planning and evaluation of cross media campaigns. This has been driven by advertisers both globally (WFA) and locally (ISBA) and is backed by agencies, media and platforms.
Richard Halton, the project lead, will talk you though the ambition of Origin, sharing the journey of the unprecedented collaboration between sell-side platforms in order to agree how data can be shared in a privacy safe environment to enable a de-duplicated view of reach across services and media.
To book your place, please email Abi Gibbon