This webinar run by Martin Vinter, Ebiquity, free and exclusively for ISBA members on a first-come, first-served basis.
Martin leads the Media UK team at Ebiquity, a leading independent media and marketing consultancy advising over 70 of the top 100 global advertisers.
As we look towards H2 and the back-end of 2020 and beyond, understanding how COVID-19 has impacted - or may impact - media consumption and consumer behaviours, is imperative to advertisers.
We look at some of the changes in media consumption and consumer behaviours in the last few months and get out our crystal ball to try and chart up what the future may look like, and importantly, what advertisers need to consider as the marketplace resumes some semblance of normality.
Attendees will gain a better understanding of how severe the disruption of Covid-19 has been and the varying impact this has had on different media channels.
This session is aimed at media, marketing and procurement professionals of all levels with a responsibility for managing media investment.
To book a place on this webinar, please contact Elvira Bagge.
This webinar links to the follow up sessions on July 14th and 22nd which will cover changes to the future media landscape and implications for the future of media trading.