If recent experience has demonstrated just one thing it is that working together to jointly resolve business issues is considerably more productive. Client agency relationships (creative) are no exception with a clear return-on-investment for both parties to sustain their relationships over the long-term.
In this webinar we will bring to life key insights from the recent ISBA / Observatory International survey into the status of agency relationship management in the UK and the impact the pandemic has had, potentially for the long-term.
Programme
- The status of client agency relationships in the UK
- How to enable agencies to perform at their best
- Maintaining a long-term relationship
- What’s changed in the last 6 months
What will you gain by attending
- Industry and peer insights
- Key components of effective agency relationship management
This webinar is aimed at mid-level to senior marketing and procurement practitioners.
Speaker
Stuart Pocock, Co-Founder & Managing Partner, The Observatory International
Stuart has helped some of the world’s biggest brands select and manage their agencies partners. He co-founded The Observatory International in 2007 and has worked with brands and organisations such as Coty, Arla Foods, Crown Commercial Services, Daimler-Benz and Samsung to address agency management challenges. He brings huge experience of both client and agency life to these tasks.