This webinar will be run by Brightblue consulting free and exclusively for ISBA members on a first-come, first-served basis.
Ruan van de Venter a director from Brightblue Consulting will be looking at market mix modelling (MMM) in detail.
- What is MMM?
- How does it work?
- What is needed for a successful MMM project?
We also cover some of the more technical aspects of modelling in an easy and understandable way – including topics like media ad stocks, diminishing returns and how you can evaluate the robustness of any econometric model.
To register for this webinar, please email Elvira Bagge.
This webinar will be run on Lifesize. Confirmation and login details will be sent when registered.