This webinar will be run by Brightblue consulting free and exclusively for ISBA members on a first-come, first-served basis.
Ruan van de Venter a director from Brightblue Consulting will be deep-diving into multitouch attribution techniques and A/B testing.
We’ll focus on what different approaches there are within each technique, what best practice looks like and the outputs you can expect to get from each of these methodologies.
At the end of the session you will be able to pick the best multitouch attribution provider and run robust and insightful A/B testing.
To register for this webinar, please email Elvira Bagge.
This webinar will be run on Lifesize. Confirmation and login details will be sent when registered.