This webinar run by Martin Vinter, Ebiquity, free and exclusively for ISBA members on a first-come, first-served basis.
Martin leads the Media UK team at Ebiquity, a leading independent media and marketing consultancy advising over 70 of the top 100 global advertisers.
In this webinar, we will take a closer look at the future likely media landscape and discuss the changes (likely to be) brought about from COVID-19.
How may media plans change and what are the key media trends we are observing in the space.
How do advertisers approach their media planning considerations coming out of lock-down and into 2021. Attendees will be given several key themes that will become more prominent in the next 6 – 12 months and gain insight into how they need to adjust to navigate these changes.
Is the shift in the media landscape likely to be more profound or will we simply revert to pre-COVID BAU.
This session is aimed at media, marketing and procurement professionals of all levels with a responsibility for managing media investment.
To book a place on this webinar, please contact Elvira Bagge.
This webinar follows on from the July 9th session on changing media consumption and links to a later session on July 22nd that looks at the implications for the future of media trading.