This webinar run by Paul Frampton, President Europe, CvE free and exclusively for ISBA members on a first-come, first-served basis.
Paul, ex Havas Media Group CEO, will talk about how the landscape is changing and share thoughts on how marketers can start to think about changing media operating models.
As digital channels and e-commerce becomes increasingly important, how should marketers think about structuring themselves differently. The webinar will introduce the concept of “Right Housing” – evaluating which capabilities should be managed in house versus in-sourced from agency partners.
Data and Technology are now core considerations for the CMO and marketing team so CvE will share how to think about orchestrating marketing and technology to drive both growth and efficiency.
To sign up, contact ElviraB@isba.org.uk
Please note that this webinar will take place on Lifesize. An invite and login details will be sent once registered.