This webinar run by Martin Vinter, Ebiquity, free and exclusively for ISBA members on a first-come, first-served basis.
Martin leads the Media UK team at Ebiquity, a leading independent media and marketing consultancy advising over 70 of the top 100 global advertisers.
In this webinar, we look at likely high-level changes in media plans and how they are traded in the future.
Understanding the challenges in the environment from a trading perspective and those of key stakeholders in the value chain.
With the advent of new trading media routes and, with this, accelerated fragmentation, we look at how advertisers can extract optimum value from trading in working with their partners and, look at key trading considerations influencing how advertisers best set up for the future.
Attendees will gain insight into what factors are likely to become more prevalent and how they should start to plan for these.
This session is aimed at media, marketing and procurement professionals of all levels with a responsibility for managing media investment.
To book a place on this webinar, please contact Elvira Bagge.
This session follows on from earlier sessions on July 9th covering changing media consumption and July 14th which focuses on the future media changing landscape.