Beano Brain are the independent insight agency from Beano Studios. The expert team will help bring some clarity and insight into what’s happening right now in the homes of Generation Alpha, their Gen Z siblings and Millennial parents. Over the last nine months Beano Brain has been gathering insight and data online from more than 4 million UK and US kids and has conducted over 200 hours of interviews. Hear how a year that has changed the world has created a generation who will change the world. Discover the key themes emerging from family homes and how brands should be engaging kids, teens and their families both now and beyond this unprecedented year.
Programme
- The evolved family
- Real life hacks
- Creative Activism
- What really matters to kids in the wake of Covid-19 and BLM
What will you gain from attending?
A unique, kids’ perspective of 2020. Challenges and ideas on how to be relevant for Gen Alpha and their families as we move into 2021.
This webinar is aimed at any brand or business for whom kids, teens and families are already or will be an important consumer audience. Those in insight, marketing, brand, advertising and planning roles.
Presenters
Helenor Gilmour – Director of Insight
Helenor is a multi-award winning researcher working with kids and families for more than 25 years. She has pioneered Beano Brain’s Trendspotter Kids and Teens panel and drives insight led decisions across the Beano Studios business including comic, TV and digital. She co-authored one of the first white papers globally identifying the key predicted behaviours of Generations Alpha, presenting it to Government bodies businesses both in the UK and internationally.
Pete Maginn – Director of Insight
Pete has 20 years of agency side experience working with global kids, youth and insight brands. He is an expert at devising the most relevant, bespoke approaches to deliver against clients’ briefs and ensuring that the business is left with truly actionable outcomes. He has worked with kids and families in Europe, Asia, North and South America for clients including LEGO, Mattel, Unilever, Netflix, Disney, the BBC and Sky.
To book a place, please email Elvira Bagge