This webinar will be run by The Global Disinformation Index free and exclusively for ISBA members on a first-come, first-served basis.
The George Floyd protests against police brutality (and the broader #blacklivesmatter movement against racism) have been accompanied by a global surge of hate speech and toxic racist narratives. The aim of this webinar is to help you ensure your brand does not end up being associated with such content.
The webinar will be presented by GDI based on their original analysis. It will cover:
- Real-life examples of brand-safety hazards we came across, in which major UK brands are involved.
- How brand safety is affected by the weaponisation of the race equality conversation.
- Which websites are repeat offenders - who should you avoid.
- Steps you can take to keep your brand safe, the guidance and support GDI can offer.
To sign up, contact ElviraB@isba.org.uk
Please note that this webinar will take place on Lifesize. An invite and login details will be sent once registered.