A significant proportion of the marketing budget is spent on media. Marketing procurement professionals, quite rightly, spend much of their time focused on the contract and relationship with their media agency.
As a result, there is often little time left to focus on creative and below the line agencies, which means that these agencies are often left to their own devices when it comes to implementing and managing their contract with the client. Furthermore, during the COVID-19 pandemic, creative and BTL agencies are experiencing greater disruption to their activities than media agencies.
In a 30 minute presentation, Adrian Jenkins, Founder and Director of Financial Progression, will discuss the themes and recommendations that commonly arise from contract compliance audits of creative, events, PR and other BTL agencies. The insights gained will help marketing procurement teams to manage these agencies more efficiently and effectively both now and when they’re able to resume normal activity.
To book your place on this webinar, please contact Elvira Bagge.
Please note that this webinar will take place on Lifesize. An invite and login details will be sent once registered.