MediaSense’s Media 20:20 research program, which is now in its fifth year, tracks how brands and their agencies have responded and adapted to the evolutions in consumer media usage and the marketing technology landscape. The research in conjunction with ISBA, combines industry leader interviews with a global survey of 100+ senior marketers.
2020’s findings reveal the progress brands are making through their digital transformation programmes. However, as brands become more self-sufficient and agile in how they operate, they are looking to their agencies to compliment more closely their media models and provide the supplementary capabilities which help them to deliver growth.
Providing a barometer for current thinking around the media industry, this exclusive ISBA member webinar we will bring to life key insights from the report.
This webinar is aimed at senior to mid-level Media and Marketing practitioners
What will members gain by attending:
- Industry and peer insights
- A deep-dive into the report key findings
- Opportunity for a Q&A