21st
July
2020
2:00pm
until 3:00pm
Online
Free for members
Registration for this event has now closed.

Webinar: The Pivot to Direct to Consumer – what can FMCG’s learn from DTC brands?

In this webinar, CvE will share insights in to how DTC brands are approaching marketing and growing their business.

CvE recently interviewed a range of senior DTC leaders about what has driven their success and published a report called The 10 Pillars of Success for DTC Brands.

During COVID-19, DTC brands are seeing exponential growth and e-commerce has become the norm for all households.

How do FMCG brands transform their historical retail approach to compete? How do they ensure a digital and data culture is in place and embrace digital transformation to compete with these nimble, asset-light, e-commerce first businesses?

Please note that this webinar will take place on LifeSize.  An invite and login details will be sent once registered.