This webinar will be run by Lewis Silkin free and exclusively for ISBA members on a first-come, first-served basis.
The effects of Covid-19 have been widespread, and the advertising industry has been particularly impacted. But how does a brand make sure its rights are protected/enforced when its use is limited by constrained licensing opportunities and courts/IP offices are closed? These are the topics we will cover in this 45-minute webinar.
The webinar will include
- How to ensure you don’t miss trade mark deadlines in the major markets (UK, EU, US, China)
- What action to take when your contract is frustrated
- How to make sure your brand is protected on marketplaces such as Amazon during the rise in online shopping
- Using lockdown to address gaps in my brand protection and strengthen my rights
- Do I still need to be thinking about Brexit and the effect on my brand?
- How to enforce your rights through the courts during lockdown
Who is this webinar aimed at?
- Covid-19 has presented challenges to all businesses, and this includes how best to protect their innovations. This webinar is aimed at all businesses who create/own/use brands/slogans, and who create marketing and publicity material
What will you gain from attending?
- An awareness of how to deal with Covid-related issues affecting their brands;
- The ability to better protect themselves when entering into contracts/attempting to terminate a contract due to Covid;
- The effects of Brexit on brand protection and what steps can/should be taken now;An opportunity for the speakers to address any brand-related concerns (concerning Covid, Brexit or otherwise) that you may have in the Q&A