This session is designed to provide a practical overview of the latest media challenges facing marketers and ensure you are fully up to date with the insights and resources available through your ISBA membership.
This session is also your opportunity to share your media challenges with the ISBA team, and other members, and find out more on how ISBA can provide advice and insight to help you make the right decisions.
ISBA's Media Briefing is open to all members
The session will
- Provide a practical overview of the latest media challenges facing marketers
- Ensure you are fully up to date with the insights and resources available through your ISBA membership.
- Include insights Martin Radford, Business Director, Media, Ebiquity
Martin will share highlights from Ebiquity’s 2020 study, Mind the Gap. This study is the follow up from Ebiquity’s TV At The Tipping Point report, which investigated the pressures faced by the medium commonly acknowledged to deliver the best and most consistent ROI.
Mind The Gap takes that report forward, and examines what campaigns deliver when they run digital activity (YouTube, Facebook etc.) alongside TV. Can digital fill the gap that linear TV is experiencing, what other aspects should advertisers consider? And how can you get across complex messages when attention is limited?
To book onto this webinar, please contact Jane Pinn.