In this webinar we’ll look at the future of mobile ad targeting and measurement. With the most pressing issue being the imminent change to the Apple identifier, IDFA.
This will be a big disruption to advertisers’ mobile ad campaigns. So, it’s important to quickly get up to speed on what can be quite a technical and demanding subject.
With this webinar we plan to walk you through the change, so you understand what it means for your business. We’ll talk about the potential solutions and leave time for questions at the end.
Webinar will cover
- What is IDFA and how is it used?
- What has Apple announced?
- The UK impact
- What this means for advertisers
- The alternatives to IDFA
- How you respond now
- How you plan long-term
- Q&A
Led by
Dan Larden, Managing Partner, Product and Partnerships, Infectious Media
James Coulson, Managing Partner, Strategy, Infectious Media
Who should attend?
Considering the implications of this change, the webinar is relevant for anyone accountable for the success for their brand’s mobile advertising. From Marketing Directors who need to be across the implication of this change to their plans, to in-house campaign managers worried about how this affects their day-to-day running of activity.
About host
Infectious Media is a digital media specialist who simplifies the complexity of digital advertising to offer marketers control and transparency. As an award-winning pioneer in programmatic, paid social and mobile, it was one of the first companies to trade on ad exchanges in Europe.