Transparency in media buying has been one of the hot topics over the last two years, yet remains relatively misunderstood.
In reality, there are multiple area of transparency which marketers need to understand; these include fee transparency (how much money really goes to working media), and placement transparency (where do my ads run?).
In this webinar, we will look to further define transparency, taking a look at what is possible today, outlining the options available and discussing how marketers can take more control.
Paula Bacariza, director business development, AppNexus - a Xandr Company, will be joined by Steve Chester, media director ISBA, Damon Reeve, CEO at The Ozone Project, and Graeme Adams from BT to discuss and debate the topic.
Topics covered in the webinar include
- The importance of transparency across the supply chain. What it means and where it can be applied? (eg spend, placement)
- Challenges marketers face which lead to a call for better transparency
- The benefits. And what has been made possible within transparency. What affect has this had to businesses on the buy and sell sides?
- Where can transparency take us? What are some of the future benefits our industry can expect from transparency?
- Marketer control – what do they need to know to help them take more control over their media spend and planning decisions?
To register for the webinar, please email Mark Willock.