The rules and norms of how brands communicate and advertise products and services have suddenly changed. Plans for 2020 have been ripped up. Ebiquity surveyed more than 40 of the world’s biggest advertisers – 80% of brands expect to reduce ad budgets this year. More than half are planning to cut spend by more than 20%.
In this volatile and uncertain market, it’s hard for advertisers to know where to start and what they should do to rethink and reset priorities for the months and years ahead. In this, context and in response to many of Ebiquity's clients asking for clarity and assistance, Ebiquity have developed a simple and straightforward framework that brands can use to prioritise the decisions they make about media and marketing which will be explored in this webinar.
This webinar will be run by:
Laetitia Zinetti: Managing Director of Continental Europe, and Global Media Management Practice Principal, Ebiquity
Priya T Patel: Principal consultant, Ebiquity
To book your place, please contact Elvira Bagge.
Please note that this webinar will take place on Lifesize. An invite and login details will be sent once registered.