14th
September
2021
2:30pm
until 3:30pm
Online
Free for members

What does good representation in advertising look like?

What does good representation in advertising look like? - Presentation

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In 2021, inclusion, equity and representation has become a game-changer for innovation, creativity and profitability - and now it's smashing Titanium at Cannes Lions.

The question is, “where do we start?”

In this webinar we will explore how some of the world's largest brands have harnessed the power of inclusion in their advertising to become award winning. This work is outstanding, showing what good inclusion and representation looks like in advertising.

Speakers for the session are:

Ali Hanan, CEO, Creative Equals 

Ali Hanan is the founder of Creative Equals, an award-winning global inclusion organisation. Creative Equals works with global and UK brands like McDonald's, Philips, COS, Bayer, Smart Energy and more to embed DEI into the heart of brand and business strategy, with a focus on campaigns, customer experience and innovation. 

Efrain Ayala, Global Director of Diversity & Inclusion, Marketing Excellence, Reckitt

Efrain joined Reckitt in 2015 where he established and led social strategy for its portfolio of brands in the US. Efrain most recently joined the newly-formed Purpose team in 2020, with Fabrice Beaulieu (CMO at Reckitt) as executive sponsor, to create a new growth engine for Reckitt built on principles of diversity, equity and inclusion.

This session is suitable for anyone with an interest in inclusivity in advertising or who has a responsibility for any part of the creative and production process.