Why Some Brands Matter — and Some Don't: Social Currency launch

Why Some Brands Matter — and Some Don't: Social Currency Launch Breakfast — in partnership with ISBA.

Social Element and ISBA are hosting a senior breakfast to launch Social Currency — a new framework that redefines how we measure what social is really building for your brand.

We'll share findings from one of the most comprehensive studies of brand behaviour in  social ever conducted. 12,500 data points. 450+ brands. 16 industries. And conclusions that challenge assumptions marketing has been operating on for years.

The headline finding: posting frequency and raw reach have no meaningful link to brand value. What does matter is community, a brand's ability to grow it, nurture it, and give it reasons to keep interacting. That is what Social Currency is built on.

We'll introduce the Social Currency Score and Index and the three archetypes the data revealed: Fandom, Conversation, and Moment and show what separates the brands building something that compounds from the ones simply occupying space.

Our expert panel will share what this looks like in practice sharing what the brands getting it right are doing differently.

What to expect: 
● Exclusive first look at the Social Currency findings and index 
● The three archetypes decoded and what they mean for your brand and business 
● An honest panel conversation on how brands are earning a genuine 
place in people's lives and the commercial results that follow