This session is designed to provide a practical overview of the latest media challenges facing marketers and ensure you are fully up to date with the insights and resources available through your ISBA membership.
The session is also your opportunity to share your media challenges with the ISBA team, and other members, and find out more on how ISBA can provide advice and insight to help you make the right decisions.
Who is this session relevant for?
ISBA's Media Briefing is open to all members and marketers who want to:
- Hear an objective view of the key media issues facing brands today
- Build their understanding of the wider media landscape to help deliver maximum media effectiveness
- Build their media knowledge to ensure they are asking the right questions of their agency partners and intermediaries
- Share learnings and insight on their media issues with other brands
Guest speaker: Martin Radford, Business Director, Media, Ebiquity.
At the start of 2019, Ebiquity published their TV At The Tipping Point report, looking at the pressures faced by the medium commonly acknowledged to deliver the best and most consistent ROI. This year, Mind The Gap takes that report forward, and examines what campaigns deliver when they run digital activity (YouTube, Facebook etc.) alongside TV. Can Digital fill the gap that linear TV is experiencing, and what other aspects should advertisers consider?
“It is a more subtle, thoughtful consideration of what the media mix looks like when linear TV will not, cannot, cover all the corners of the market.”
Mark Ritson, Marketing Week