Global Marketer Week, London: 20-23 April 2027

Global Marketer Week

ISBA is delighted that the World Federation of Advertisers’ Global Marketer Week is coming to London in 2027.

The summit will be open to the entire UK marketing community, as well as international delegates. Around 1,000 delegates from across the world are expected to attend.

WFA leadership meetings will take place on the Tuesday, peer-to-peer forums (for CMOs, media practitioners and more) taking place on the Wednesday and the National Advertiser Associations Council on Friday.

The flagship Global Marketer Conference will take place on Thursday 22 April at Central Hall, Westminster. You can register for the event here

“Global Marketer Week is one of the ‘must attend’ international events in the marketing calendar. We are thrilled to be working in partnership with the WFA to bring this event to the UK for the first time in 21 years.” - Simon Michaelides, Director General, ISBA

What is Global Marketer Week?

Global Marketer Week is the annual event for multi-national marketers, bringing together the best minds from the global marketing industry since 2009. 

Designed exclusively for senior marketers, WFA Global Marketer Week combines world-class thinking with peer-to-peer exchange to help leaders navigate disruption, unlock growth and future-proof their organisations. From CMO-level forums to the flagship Global Marketer Conference, the week offers a rare opportunity to step back, sharpen strategy and connect with peers facing the same challenges — at a global scale.

Where can I register to attend Global Marketer Conference?

ISBA members can register for Global Marketer Conference on Thursday 22 April, here.

If you're not an ISBA member but would like to attend, you can register here. 

What will be on the agenda?

The first speakers announced are:

  • Sir John Hegarty, Co-founder and Creative Director of The Business of Creativity
  • Jane Wakely, Executive VP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo
  • Paul Anthony 'PK' Katimbang, Global Chief Marketing Officer at Haleon
  • Andrew Tindall, Chief Growth Officer at System1

In the meantime, you can take a look at what happened in Sweden at Global Marketer Week 2025 here.

What are the sponsorship opportunities?

We’re finalising different levels of sponsorship package right now. If you’re interested in being in touch on this, please contact Nick Louisson.

We are running a Global Marketer Week - Industry Briefing webinar on Tuesday 20 October, where you will hear more about the sponsorship opportunities available. Sign up here.