101: Brand partnership and building a brand purpose

This fascinating programme of new insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.

What you will learn:

• Brand positioning v brand purpose  - what’s the difference and which comes first? 
• How to define your brand purpose 
• What is  a brand partnership and what’s the difference between brand partnerships and media partnerships? 
• What objectives are best delivered via brand partnerships. 
• Great examples of both brand purpose and partnerships