Video is now defined by infinite choice. Audiences can watch whenever and wherever they want, using a broad range of devices, platforms and services. While the TV screen remains the focal point of the household, the way viewers access video on all screens has evolved with the rise of streaming and video on demand (VOD) services.
FreeWheel conducted a consumer survey exploring UK audiences’ opinions of connected TV (CTV) and media platforms, including VOD and free ad-supported streaming (FAST) services, as well as their current viewing habits.