Ad Net Zero Report

The climate emergency is the biggest challenge we will face in our lifetimes. Action is needed now, and for the long term, to change the impact we are all having on the planet.

The scale of the challenge makes this report from the Advertising Association and our industry’s think tank, Credos, essential reading. It sets out the ambition to get the climate impact of our industry’s operations down to real net zero, in terms of carbon output, within the next decade.

This goal is within our reach by the end of 2030, as the report sets out, through a clear series of actions. We need every company and individual in our industry to join us in this effort, by acting on these recommendations and becoming an active supporter of Ad Net Zero.