A recent Adalytics report on Google Video Partner Skippable in-stream ad inventory asserts that the inventory often doesn’t meet Google’s policies and standards. The assertions are serious in nature.
The report is about YouTube campaign spend that goes through Google Video Partner (GVP) websites and apps, specifically relating to TrueView skippable in-stream ad inventory. The author believes many advertisers are unaware that when they invest in YouTube, a significant portion of their investment is run on third party websites and apps, instead of YouTube. These third-party websites and apps are the Google Video Partners (GVP). The TrueView skippable in-stream ad format is popular with advertisers because of its perceived high-quality standards and consumer experience.
See our full summary of the issues reported, below.