Curbing emissions from production is one of five recommendations from the Ad Net Zero report. AdGreen exists to unite the advertising industry to eliminate the negative environmental impacts of production, enabling the community to measure and understand waste and carbon impacts, and empowering them to act for zero waste and zero carbon.
Provided free at the point of use, the project comprises training, online resources, renewable energy and offsetting programmes, and a Carbon Calculator followed by certification.
To ensure AdGreen can continue to provide resources, tools and training to support the advertising production community’s transition to net zero with no barrier to use, sufficient income needs to be generated. The AdGreen Levy was introduced after discussion with AdGreen’s advisory board and consultation with a cross industry working group.
It is operated under the guidance of trade associations concerned with the production of advertising, and is a discretionary levy of 0.25% of the production cost to the advertiser, and is paid by advertisers on relevant items via their UK based principal production partners.
ISBA is a proud founding partner of AdGreen, and we strongly encourage our members to sign up and play their part. The Guide and Briefing tell you more about the Levy and how it works.