AdGreen unites the advertising industry to eliminate the negative environmental impacts of production and enable the community to measure and understand waste and carbon impacts.
This guide is primarily to help those in the creative and production departments at agency level, production company teams, post-production companies, and those working as a supplier or in the crew, look for the actions where they can make an impact. However, it is also useful for brands seeking to understand where they can take decisions that can drive down the carbon impacts of production.