Advanced CTV Governance

In partnership with

Michelle Morgado from Ebiquity joined our TV & Video Steering Group who talked through their US pilot which analyses 2022 CTV activity across 5 advertisers across varying sectors. We then discussed next steps for the UK. Key findings discussed included:

  • Big Screen offers a clean and safe environments
  • Highly fragmented supply chains
  • Lack of governance
  • Lack of KPIs
  • Lower than expected working media rates 

Tagged with...

CTV Connected TV TV Ebiquity Media