Whilst 2020 will be remembered as the year of the pandemic, it will also be looked back on as a significant year for TV. A year where parts of the industry stopped talking about Advanced TV transformation and actually started doing it. A year where advertisers, agencies and media owners all stopped anchoring everything to the past and started reinventing the future.
This paper (together with its predecessor the Advanced TV Guide: Part One) provides a great overview for ISBA members to aid them in demystifying Advanced TV and to start making the complex, simple.