Production
ISBA has been tracking trends on how advertisers manage production with their agencies for over 20 years. Below is a wealth of knowledge on the latest issues and trends on topics including de-coupling and asset management.
The Production Journey
Regardless of the output, every piece of content needs to go through the same cycle in order to get to market: creation; rights management; production; and supply to media.
This section outlines all of the relevant elements that fit within this cycle, across all the main media channels, and has been designed to help members understand how the Production universe fits together.
Find out more about the production journey
Why Carry Out A Production Review
This section explores the reasons why advertisers are investigating the production efficiency chain.
Key drivers for considering de-coupling production are explored, along with common FAQ’s and challenges, possible efficiencies and results
Find out more on why advertisers carry out Production Reviews
How to Prepare & Manage A Production Efficiency Review
Considering a review of how productive your productions are?
This section looks at some of the essential questions you need to ask before starting a production review or audit; a steer on how to construct your project and guidance on common challenges.
Find out more on how to prepare & manage a Production Efficiency Review
Production: Suppliers and Consultants
Looking for a who's who of the production space?
We've compiled a list of recommended production suppliers, production houses and production consultants, offering various services for you to explore.
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Production trends
Managing the production element of their creative output is always high on the agenda for ISBA members.
Here you will find an overview of latest production related trends and issues.
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