The second All In Census – UK advertising's only industry-wide survey created by the Advertising Association, the IPA, ISBA and Kantar, was launched in March 2023.
Almost 19,000 advertising and marketing professionals participated in the All In Census, providing new insights on the representation and experience of the UK advertising industry workforce plus data to benchmark progress from.
The Advertising Association formed the Inclusion Working Group in 2020 to improve representation and create a workplace where everybody feels they belong. In March 2021, the first All In Census gathered data from over 16,000 respondents – the first set of data for the industry and the largest workplace survey for any other UK industry. The All In Action Plan was shaped by the data and all nine actions developed by industry talent with relevant lived experience. Over 100 companies have become All In Champions by submitting evidence that they have adopted the Action Plan in their business.
You can view the Key Findings from the Census below.