Attention: what advertisers need to know

Whether you are an effectiveness specialist, measurement maestro, media expert or generalist marketer, this spotlight on attention is designed to tool you up on a topic that’s turning heads and been centre stage in the marketing press and conference platforms around the globe.

Most importantly you will be able to take away insights, references and arguments that will support your discussions with your agency and intermediaries. 

Member-only document

What do advertisers need to know about attention?

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