Brand safety in practice with the major platforms using GARM

Meta: Brand safety in practice using GARM
In this session, Meta demonstrated how they categorise content within the platform, are improving brand safety controls to advertisers, removing harmful content deemed not appropriate and speak to how the business thinks about investment in this area internally. 

TikTok: Brand safety in practice using GARM
TikTok demonstrated how they categorise content within the platform, improving brand safety controls to advertisers, remove harmful content deemed not appropriate and speak to how the business thinks about investment in this area internally.

 

Member-only document

TikTok: Brand safety in practice using GARM - presentation

X (Twitter):  Brand safety in practice using GARM

X demonstrated how they categorise content within the platform, are improving brand safety controls to advertisers, removing harmful content deemed not appropriate and speak to how the business thinks about investment in this area internally. 

Member-only document

X: Brand safety in practice using GARM - presentation

YouTube:  Brand safety in practice using GARM

Google demonstrated how they categorise content within the platform, improving brand safety controls to advertisers, remove harmful content deemed not appropriate and speak to how the business thinks about investment in this area internally. 

Member-only document

YouTube: Brand safety in practice using GARM - presentation