Building an effectiveness culture to manage uncertainty

In partnership with

Data science consultancy and ISBA partners, Ekimetrics, presented in a webinar alongside the world’s biggest hospitality brand, Accor.

The presentation demonstrated how they had used multi-scenario planning to help Accor to navigate 2020 and continue to market profitably in one of the worst affected industries.

Below we take a look back at the key takeaways from the session.

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Building an effectiveness culture to manage uncertainty