Building an effectiveness culture to manage uncertainty – learnings from Accor

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Member-only document

Building an effectiveness culture presentation

In this webinar, Matt Andrew, MD of Ekimetrics UK, was joined by James Wheatcroft, VP Marketing & Brand Northern Europe Accor, to explore how a new analytical approach can help brands to deal with uncertainty as a matter of course, building sustainable responsiveness into everyday operation and making the burden of the annual plan a thing of the past.