The Business Case for Responsible Media, has been created in partnership with Ebiquity, to provide ISBA members with clear and actionable arguments that brands can use to build responsible media buying practices. It shows how better media practices can drive stronger results, reduce cost and protect brands from growing regulatory risk.
The Business Case builds on ISBA’s Responsible Media Guide, published in March 2025, which set out practical guidance for safe, suitable, sustainable and legal ad placement across media channels.
Bobi Carley, Director of Industry Relations at ISBA, said: “This is about helping marketers make better decisions with their media investment. What we see consistently in the evidence is that reducing waste, tightening governance and improving standards doesn’t make marketing harder - it makes it work harder. The checklist has been designed as a practical tool to help teams and their partners apply that consistently, reduce duplication, and get more value from every pound spent.”
Accompanying below, is The Responsible Media Checklist, the essential tool to manage responsible media planning and buying across the supply chain for every campaign.
See the press release here, and the downloads below.