Campaign settings: The missing link between Strategy and Performance

ISBA has worked in partnership with The Brand Safety Institute to share their essential resource for mastering digital advertising campaign settings.

Unlock the true power of your digital advertising with campaign settings that bridge strategy and performance. We help you cut through complexity - ensuring your campaigns are set up for success, brand safety, and measurable results. 

Discover practical tips and expert resources to turn your strategy into action and protect your brand in today’s digital world.

As an independent trade body, ISBA does not endorse any position taken, or not taken, by these other bodies. It remains the sole discretion of ISBA members whether to follow their recommendations.
 

Member-only document

Brand Safety Institute: Campaign Settings - The Missing Link Between Strategy and Performance