From calling on press barons to publish their newspaper sales figures in 1900, to leading the world in giving brand owners the ability to accurately measure the reach and frequency of their ad campaigns across different media channels over a century later, ISBA has been the voice of UK advertisers for 125 years.
In a world where the future looks ever more complex, we will continue to lead decision-making with knowledge and insight; and give a single voice to advocacy for the improvement of the industry.
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