Championing Modern Britain

In partnership with

For a number of years, Lloyds Banking Group have been striving to understand and improve their approach to inclusion and diversity in advertising, sharing their findings with the wider marketing industry.

Based on research commissioned in 2021, the following report includes new insight, alongside guiding principles we can all use to develop more inclusive communications, confidently championing modern Britain. To download the report, please click the link below. 

Championing Modern Britain - LBG

15.35 MB


Tagged with...

Diversity DIN Inclusion