Proudly supported by ISBA, the Conscious Advertising Network is a voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.
CAN's objective is to actively encourage the advertising industry to adopt a leadership position on these key issues by embedding Conscious Advertising Network (CAN) criteria in company internal policies, creative guidelines and agency briefs. By endorsing CAN criteria they will also be committing to solving issues through co-operation and flagging content/practices which contravene minimum standards to the relevant authorities.
CAN has created six manifestos which you can download below: